Getting Started 4 of 5

continued post...

 

4. Business Plan

 

You're also going to want to put together a business plan. It is in your best interest to research writing a good business plan, as it is vital to your success as a freelancer. There is certain information that is going to be contained in your business plan. What products or services is your business going to sell or provide?  Who is your target demographic, and why are they going to spend their money with you?  What methods will you use to reach your potential clients/customers?  Also where will you get the capital to pay for startup, and operating costs? You may think that this is a unnecessary step in opening a business, but please don't mislead yourself. One third of new businesses never leave negative equity status. Of the two thirds that do make it, only half of them last more than 2 years. A well throughout business plan may be the difference between which percentage you will fall in. 

 

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Posted by: Justin
Posted on: 7/17/2008 at 12:09 PM
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Freelance - Getting Started 4 of 5

continued post...

 

4. Business Plan

 

You're also going to want to put together a business plan. It is in your best interest to research writing a good business plan, as it is vital to your success as a freelancer. There is certain information that is going to be contained in your business plan. What products or services is your business going to sell or provide?  Who is your target demographic, and why are they going to spend their money with you?  What methods will you use to reach your potential clients/customers?  Also where will you get the capital to pay for startup, and operating costs? You may think that this is a unnecessary step in opening a business, but please don't mislead yourself. One third of new businesses never leave negative equity status. Of the two thirds that do make it, only half of them last more than 2 years. A well throughout business plan may be the difference between which percentage you will fall in. 

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Posted by: Justin
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Freelance - Getting Started 3 of 5

continued post...

 

3. Business Savings

 

In addition to the Business checking account that you already set up, a savings account will also be a good tool.  This will allow you to put a portion of your revenue into the savings to cover taxes and other responsibilities.  One common mistake that freelancers make, is to assume that all of the incoming revenue is theirs, and don't realize that they are responsible for paying their own taxes.  Generally speaking you can expect to pay 15%-25% of your income for taxes. Any additional money that you deposit into this account will allow you to build a surplus for the company, allowing you to be less likely to rely on credit.  The advantage of paying cash is that you will not have to pay any interest, or remember to make any additional payments. 

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Posted by: Justin
Posted on: 7/16/2008 at 11:49 AM
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Freelance - Getting Started 2 of 5

...continued from yesterdays post on this topic.

2. Business Checking Account

Okay in part two, we will utilize the Fictitious Business Name from part one.  You are going to want to take your copy of the Business Name paper work to your bank.  At the bank you will be setting up a Business Checking account, or a DBA.  This will do a few things for you, which will assist you in everyday functions. The first, it will allow you to cash the checks that clients write to you.  You are more than welcome to attempt to do this without a business account, however, that I am aware of there are no financial institutions that will cash the checks otherwise.

Next, this will allow you to separate your business money from your personal, which will be a huge help in the future. It differentiates what money is allocated where.  It gives you the ability to pay for all of your business needs out of a dedicated account (office supplies, hosting, business cards, etc.). This is also going to help you when it is time to file your taxes, which can be simplified by accurate record keeping.  It is a little easier to know what is a business expense when the account that you are using is for that reason only.

It is also a good idea to take your pay out of this account and transfer it to your personal account.  This helps to minimize the confusion, and assist in tracking expenses.  Majority of financial institutions will allow you to transfer funds between your business and personal accounts online or at the ATM machine.  Additionally, any money that you take out of your personal account for deposit into the business account will need to be tracked.  This is called a capital investment, and is tax deductible (personal taxes), it also accounts for the money that your business receives.

In the beginning this may seem slightly pointless, but as time goes by, it will make your life easier.  Initially, unless abnormally lucky, you will have a slight learning curve as it will take a little while to build up the business.  It also keeps you from having to hire an accountant to keep track of all of your records...

 

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Posted by: Justin
Posted on: 7/14/2008 at 10:35 AM
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Freelance - Getting Started 1 of 5

So you have made the decision to be a freelancer, what do you do now? There are a few things that are going to be detrimental to your success as a freelancer. In this five part post, I will give you a series of the things that will help you to get started. I will also go into a little depth with the explanations, which is the reason it will span several posts. Today, I will be giving the first item, which I will be posting in the order that I think they should be obtained.

1. Fictitious Business Name

The first recommendation is easily acquired, inexpensive, and will assist you in several other essential areas. A fictitious business name is registering the name the you will be conducting business under. If you're going to be making any regular transactions under the name it is required anyway. It is also known as D.B.A., which is 'Doing Business As'.  To obtain a fictitious business name, you will have to register it at the county clerk’s office. It only requires filling out one piece of paper and paying a small fee. In Monterey County, California, the fee is $30.00 for one business name and one person.  There is an additional fee of $7.00 to add additional business names, or individuals using it. You will have to check with you specific county to find out the fees, but they are almost all the same give or take a few dollars.  Additionally, you will be required to run an advertisement in the local newspaper stating that you have filed for the name.  There are a few reasons for obtaining one of these, aside from the fact that it is necessary, one of which is that it will keep anyone else from using the business name. There are a few other reasons that you will need it, but we will talk about that in the upcoming posts. 

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Posted by: Justin
Posted on: 7/13/2008 at 6:45 PM
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